mother and daughter christmas shopping in Plumas County

Chester’s Merchants Night

Tree Lighting, Carols, and Holiday Shopping

For those who grumble that Christmas comes too early or consumerism has overtaken the holiday, Chester’s Merchants Night is held the day after Thanksgiving. Local businesses that participate in this festive event call it “a celebration of sharing” for a reason. In addition to showcasing their seasonal wares and beautifully decorated shops, the true value of this event lies in the friendship and camaraderie that fills the inns and stores. All are welcome, even if shopping isn’t your favorite pastime. Visit with Santa, enjoy the tree lighting, and savor Christmas music, mulled wine, and other festive treats. Chester Merchants say, “Join us at one of our open houses, and we guarantee to show you what the ‘spirit of the season’ is all about.”

Event details: Chester’s Merchants’ Night is Friday, November 28th, in downtown Chester. Festivities begin shortly after the Chester Park tree lighting at 5:30 p.m.

Support Plumas County small businesses this holiday season. Winter is a bit slower (and serene) in Plumas County, so these holiday events provide essential revenue for the shops, inns, and restaurants that participate. You make a big difference when you visit and celebrate with these merchants! This isn’t consumerism, but a circle of support for what matters most in this rural county–community.

Community Tree Lighting

The Community Tree Lighting is held in Chester Park and will take place on Merchants Night, before the Merchants Night Festivities begin. The Community Tree Lighting starts at 5:00 pm and activities conclude at 5:30 pm. Come and join us at our 4th Annual Community Tree Lighting at Chester Park!

Bring family and friends for music, candlelight carols, booths, food, and drink. This is a night to come together as a community, share what makes Chester special, and light up the holiday season.

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